The company is devoted to creating extraordinary taste, making determined innovation and surpassing fashion trend, marching toward the international metropolis. Looking into the future, it is expected to be a leading enterprise in the leather industry.  
Company Vision: To be a leading enterprise in the leather industry
Company Strategy: Occupying Domestic Market, Entering International Market, and Setting Up Chain Stores in Provinces, Cities and Areas All Across Our Country
Company Core Values: Honest, Innovative, Cooperative, Enterprising
Company Business Philosophy: Making Determined Innovation, Surpassing Fashion
Company Talent Philosophy: To be People-oriented, To Fully Display Talents of People
In the management philosophy of “People-oriented” and with emphasis on creation of harmonious corporate culture, the company regards each of its employees as a member of the corporate family and provides them with complete welfare treatment and free accommodation, and held cultural and recreational activities (the company has set up a recreation room, a TV room, pool tables, table tennis tables, and other recreational facilities).
The company, taking development of its employees as its task, formulates career development plans for every employee and provides them with good development opportunities.
At present, its business is quickly developing and its talent team is constantly expanding. The company is sincerely willing to cooperate with people of insight in the world!